Over the past 15 years, I have tried out a lot of methods, adopted many of them and even developed a set of own methods and supporting tools that have helped me to create a successful new B2B business at an existing large corporation.

As the methods and tools have served me well, I want to share them to help others increasing their odds to succeed.

The CUBE method

CUBE is a prioritization method for the of product backlogs. It takes different perspectives into account. This helps you to maximize your odds of success.

Value-based pricing

Value-based pricing is a method for deriving and arguing prices for products or services based on the value that it creates for your customer. Amongst pricing experts, the method is commonly deemed as being superior to other pricing methods such as cost-oriented pricing or demand-oriented pricing.