Bookshelf
Over the past years, product management has changed significantly primarily due to the influence and successes of Silicon Valley tech companies.
When I started my product management career in 2011, I was both lucky and not so lucky:
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I was lucky that I did not have any prior product management experience and thus did not have to unlearn any old-fashioned patterns. Also, I was lucky that there were few inspirational leaders who encouraged me to follow my own passion and try out something new.
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On the other hand, I was not so lucky as there was hardly any professional training material available inside the company for succeeding with new products. Most of the material available was describing how to manage existing products as part of the product engineering process. While some of the material was relevant, none of it was state-of-the-art and tailored for agile software development projects.
It was this when I realized that most knowledge can be acquired through self-study, primarily through reading online articles or books written by innovators, great product leaders and others. Luckily, I was in a situation to try things out and bring it to action.
The following list of books has helped and inspired me on my path to becoming a passionate product manager.
The Lean Startup
This now famous book came out in 2011 just when I started my product management career.
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Inspired - How to create products customers love
In 2013, I had the luck to participate in a product management workshop led by Marty Cagan.
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Business Model Generation - A Handbook for Visionaries, Game Changers, and Challengers
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Value Proposition Design - How to Create Products and Services Customers Want
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The Lean Product Playbook
The Lean Product Playbook by Dan Olsen is a comprehensive guidebook for creating successful products using the principles of Lean Startup and Lean Product Development.
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The CUBE method
CUBE is a prioritization method for the of product backlogs. It takes different perspectives into account. This helps you to maximize your odds of success.
Value-based pricing
Value-based pricing is a method for deriving and arguing prices for products or services based on the value that it creates for your customer. Amongst pricing experts, the method is commonly deemed as being superior to other pricing methods such as cost-oriented pricing or demand-oriented pricing.
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Slides
In the presentation (76 slides) I explain how to prioritize a product backlog with the CUBE method (CUstomer value, BUsiness value, DEvelopment effort).
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